Publisher's Synopsis
Powerful Hidden Forces (Cognitive Biases) Impair Our Decisions. Here is a Comprehensive Collection of these Biases to Help You Understand How They Work and How to Overcome Them
Are you a manager in the financial services sector, and wish to avoid a situation like the recent financial crisis?
Do you know that all of us have mental blind spots which prevent us from being rational?
If you have seen or read about the recent financial crisis that straddled across the globe and brought down some of the oldest and most venerated financial institutions in the world, then you need this book!
In this book, I share authentic research findings on cognitive biases and how they impact our judgment. These are powerful biases that you must avoid in order to succeed.
Improve Your Judgment by Knowing How Biases Work
This book is a comprehensive guide on cognitive biases, with inputs from real academic research with full references. If you are a financial sector executive and want to learn how to improve decisions, then this book is for you.
In this book you will:
- Identify the most powerful cognitive biases that impair business and financial decisions
- Understand how cognitive biases work
- Learn techniques to overcome them
Here are the answers to some questions you might have about this book:
Q: What is this book about? A: This book is a guide on how to identify cognitive biases. In this book, you learn about powerful biases which afflict the world of business and banking. Understanding how biases work (Bias-in-Action) can help avoid these biases, and at times even use the presence of biases in our competitors to our advantage.
Q: What kind of techniques will I get to learn in this book? A: This is a comprehensive collection of all empirically proven cognitive biases that impair our decisions. In this book, I bring out the most powerful cognitive biases that impair judgment. You will also get to learn about more biases that impair decisions in business and banking.
Q: Do I need to have prior qualifications before I read this book? A: The only thing that is required is your keenness to learn. Some experience in the financial sector or knowledge of basic economics can make the grasping faster, but it is not a prerequisite.
Every day that you delay is another day that you stagnate in your growth as a professional. Take action now and buy this book by clicking the 'Buy now with 1-click' button
